Lexicon DIY-Knowledge

Textual logo




Textual logos or logotypes are important for the identification of business enterprises. They serve as a mark of recognition of a company and are meant to create a high level of public awareness. They can be used by themselves, but often they are used in conjunction with a graphic logo.

The BOSCH logotype consists of the company name in unique font style, colour and arrangement which is recognised all over the world and can be found on all products, in official correspondence and in public appearances. (See also Graphic logo)